The Future of Agencies

Havas Media Group Gets Data From Its LiveRamp Partnership—Without Acquisition Pain

The deal takes expensive research and development costs out of the agency’s hands

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Havas Media Group is going for a 'partner and build' data strategy.Havas, LiveRamp, Getty Images
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By Olivia Morley

June 7, 2022

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Havas Media Group (HMG) struck a unique data deal that helps it stand out from its competition and sets a new precedent for how agencies and data brokers can work together.

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Olivia Morley

Olivia is Adweek's senior reporter specializing in media agencies.

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