Havas Germany Made Trees ‘Scream’ to Fend Off Illegal Loggers

Forests are outfitted with devices that alert authorities at the sound of chainsaws.

The initiative protects the trees while also raising awareness of their existence. Screaming Trees

Some of the last European primeval forests in Romania are being illegally depleted every day, and Havas Germany has had enough. The agency has launched an initiative to raise awareness not only that these forests being destroyed, but also to inform people that they still exist in the first place.

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@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.