Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
Four Havas agencies are at risk of losing their B Corp status after the holding company won Shell’s media account last year, B Corp’s certifying body B Lab Global has confirmed to ADWEEK.
The result could have major implications for a growing movement, spearheaded by activist group Clean Creatives, to urge agencies to cut ties with fossil fuel clients because of their outsized role in the climate crisis.
“Havas’ decision to make its B Corps a part of Shell’s misleading marketing is a clear threat to the integrity and brand of the B Corp movement,” Duncan Meisel, executive director of Clean Creatives, said in a statement.