Haunting Film Uses the Power of Dance to Raise Awareness of Motor Neurone Disease

Director made the film after losing a friend to the debilitating condition

The Dance urges viewers to donate to the Motor Neurone Disease Association. Jess Journo / Motor Neurone Disease Association

Motor neurone disease, also known as amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s disease, is a debilitating illness that afflicts hundreds of thousands of people each year, including physicist Stephen Hawking, who lived with the condition for 55 years before succumbing to it in 2018.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.