Has the Media Business Truly Entered an Era of ‘Radical Transparency’?

Agencies still dispute 2016 ANA report on kickbacks

Trust between clients and media shops remains fragile. Getty Images

“One-sided.” “Inconclusive.” “Immense shortcomings.” The ad world’s response to an anonymously sourced 2016 study on media transparency conducted by the ANA, K2 Intelligence and analytics company Ebiquity was almost universally negative. As Publicis Media CEO Steve King put it, “The whole industry was tarred by one or two rogue players.”

This story first appeared in the April 30, 2018, issue of Adweek magazine. Click here to subscribe.
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.