Gut Welcomes Creative Leaders Behind ‘Man Boobs’ and Budweiser Super Bowl Ad

Ignacio Ferioli and Joaquín Cubria have been with David Buenos Aires since 2012

Joaquín Cubria and Ignacio Ferioli
Joaquín Cubria (L) and Ignacio Ferioli (R) join Gut from David Buenos Aires, where they served as co-CCOs. Courtesy of Gut
Headshot of Erik Oster

Gut, the agency formed by David co-founders Anselmo Ramos and Gaston Bigio in April of 2018, has welcomed two creative leaders from Ramos and Bigio’s former agency.

Ignacio Ferioli and Joaquín Cubria have joined the agency from David Buenos Aires as partners and chief creative officers. Ferioli and Cubria will be responsible for the creative output of the agency across Miami, Buenos Aires and  its recently opened São Paulo office.

“Working with Anselmo and Gaston is an amazing experience and joining them as partners is as great an honor as it is a challenge,” Ferioli and Cubria said in a statement. “For us, Gut embodies being in the right place at the right time. We believe in everything the agency stands for: braveness, great work, transparency and building a team made up of the best talent in the industry. Stay true to those principles and gutsy clients will follow.”

“Ignacio and Joaquín have been family since we started working together years ago. I couldn’t be more excited to welcome them to Gut and to build this agency with them,” Ramos added.

Ferioli and Cubria served as co-CCOs at David Buenos Aires and their recent work has included campaigns for Coca-Cola, Budweiser’s 2019 Super Bowl spot and contributing to WPP’s Volkswagen pitch that resulted in the holding company winning the account for the U.S., Canada and Mexico. The creative duo joined David as executive creative directors in 2012 and have also worked with clients such as Burger King, Unilever and Noblex, an Argentinian electronics brand for which they created the Cannes Gold Lion-winning “All-In” campaign in 2018. In 2016, they were behind the “Man Boobs” breast cancer awareness campaign, which went on to win a slew of awards at Cannes that year. Between the two of them, Ferioli and Cubria have racked up over 60 Cannes Lions, including a Grand Prix for Good. They were selected to Adweek’s Creative 100 in 2018.

Ferioli and Cubria’s arrival at Gut from David follows former David Miami managing director and global chief operating officer Paulo Fogaca joining Gut last month as partner and chief operating officer. Fogaca’s arrival came on the heels of executive creative directors Juan Javier Peña Plaza and Ricardo Casal announcing their departure from David Miami.

@ErikDOster Erik Oster is an agencies reporter for Adweek.