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WPP’s GroupM has hired data mining pioneer Amit Seth as its global chief product and data officer.
In the role, Seth will lead product development and foster strategic data partnerships for the network. He will report to global CEO Kelly Clark and work with a team of developers, engineers and data scientists across GroupM’s agencies including Mindshare, MediaCom, Wavemaker and Essence, Adweek’s 2018 Breakthrough Media Agency of the Year.
“There are important challenges facing our industry—from privacy protection and the growth of ‘walled gardens’ to advances in addressable television and cross-device measurement,” Clark said in a statement.
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