GroupM Hires Nielsen Alum as Global Chief Product and Data Officer

Amit Seth was most recently president of Affinity Solutions

Seth is a data mining and product development specialist. GroupM

WPP’s GroupM has hired data mining pioneer Amit Seth as its global chief product and data officer.

In the role, Seth will lead product development and foster strategic data partnerships for the network. He will report to global CEO Kelly Clark and work with a team of developers, engineers and data scientists across GroupM’s agencies including Mindshare, MediaCom, Wavemaker and Essence, Adweek’s 2018 Breakthrough Media Agency of the Year.

“There are important challenges facing our industry—from privacy protection and the growth of ‘walled gardens’ to advances in addressable television and cross-device measurement,” Clark said in a statement. “Amit will be a welcome addition to our leadership team as we meet these challenges with our clients and partners.”

Seth most recently hails from Affinity Solutions—which helps financial service companies use purchase data and analytics to improve business results—where he was president. Before that, he was executive vice president of global media products for Nielsen from 2010 to 2014. At Nielsen, he led the development of cross-platform advertising and precision marketing products and was behind the launch of its Online Campaign Ratings, which provides details on campaign performance.

Before Nielsen, Seth held senior product management roles at Yahoo and additional leadership roles at Sonim Technologies, Visto Corporation, Microsoft and IBM, among others. While at IBM from 1995 to 1998, Seth oversaw the release of its first data mining product.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.