Greg Hahn, the highly influential creative leader who lost his job in April at BBDO New York as part of its Covid-19 cost-cutting drive, today was announced as CCO and co-founder of a new agency in New York City.
The office will be part of Canadian agency No Fixed Address, and marks an expansion into the United States for the Toronto agency. The shop will be called Mischief @ No Fixed Address, or as labeled on LinkedIn and in its URL, Mischief USA. (The agency is unaffiliated with London-based PR firm Mischief, which was acquired by Engine Group in 2011.)
Mischief has already signed Kraft Heinz as a client, the agency said.
Hahn was chief creative officer at BBDO New York for seven years before exiting the business in April as part of a wider program of job cuts, salary reductions and furloughs. He worked at the business for 15 years, moving from Fallon to BBDO New York, where he led some of advertising’s most celebrated campaigns.
After spending so many years at an Omnicom-owned global agency network, Hahn said today that he sees strategic opportunity in a smaller, more nimble agency model.
“I remember thinking a while back that for any big agency within a holding company, the model that would be most threatening would be an agency filled with A-list talent, custom-built around each client’s specific needs with streamlined process and less overhead,” Hahn said.
“Then, after I found myself suddenly outside that system, I learned that there was someone in Canada who was doing exactly that. NFA was my first call. It was instant love. And so here we are.”
Kerry McKibbin has also been appointed president of Mischief. She was most recently senior vice president and group account director with MullenLowe U.S. in Boston and before that worked at Publicis in Toronto.
No Fixed Address was launched less than four years ago by former Publicis staffers Serge Rancourt and Dave Lafond. It has 140 staff, with clients including AB Inbev, Questrade, J.P. Wiser’s, Little Caesars, Dairy Farmers of Ontario and Mattamy Homes.
In April, the agency hired Jordan Doucette, the former CCO of Leo Burnett in Chicago, as partner and creative leader.