From Cleaning Hotel Rooms to Rooming With Rockstars, Here's How Agencies Get to Know Their Clients

CMOs stress the importance of total brand immersion

When Molly George moved from the client side of marketing to the agency world, she was assured by a mentor that she would not be expected to study the intricacies of the brands she worked on—she would just have to “be the connector.” Nine years into her self-made gig as the co-founder and CEO of Kickstand Communications, she found that this couldn’t be further from the truth.

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