French Fashion Giant LVMH Places $386 Million U.S. Media Account in Review

Havas is incumbent on the business

The account had been with Havas since 2009. Iwan Baan/LVMH

LVMH (Moët Hennessy Louis Vuitton) has placed its U.S. media account into review. Two sources familiar with the review confirmed that an RFI has been issued and agencies invited to pitch.

It is unclear which shops are participating in the review. Havas Media, LVMH’s longtime agency of record, did not respond to requests for comment.

Representatives for LVMH in the U.S. declined to comment, and the listed contact for its headquarters in Paris did not respond to a related email.

Havas won LVMH’s media account in 2009, taking it from then-incumbent Mediacom.

The company is one of Havas’ largest U.S. clients, and their relationship played a role in Adweek’s choice to name the network its 2016 U.S. Media Agency of the Year.

The French luxury goods company spent $386.1 million on marketing efforts in the U.S. in 2017 and $400.4 million the previous year, according to Kantar Media.

Brands under the LVMH umbrella span fashion with Louis Vuitton, Marc Jacobs, Dior, Fendi and others; wine and spirits including Château Cheval Blanc, Hennessy and Krug; specialty retailers like Sephora; watches and jewelry such as Hublot and Bulgari; and cosmetics and fragrances including Acqua di Parma, Guerlain and Benefit Cosmetics.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.