For U.S. Media Agency of the Year UM, Making Cannes-Worthy Movies Is Just Part of the Job

Projects like the documentary 5B help it keep pace with clients' ever-changing needs

Group picture UM
(L. to r.): Brendan Gaul, Karen Hunt, Eileen Kiernan, Kate Weiss, Chris Wilhelmi, Dawn Reese, Jon Stimmel, Hamish Kinniburgh, Scott Russell, Lynn Lewis, Karen Stutenroth, Neena Koyen, Deidre Smalls-Landau, Lynne Reilly, Chad Stoller. Not pictured: Huw Griffiths, Joshua Lowcock, Josh Bock. Heather Sten for Adweek

In late 2018, a gripping documentary called 5B came out that told the story of nurses who were on the frontline of the AIDS epidemic in the early 1980s. The movie was screened at the Cannes Film Festival last year and covered by the likes of NPR and The Washington Post.

This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.
@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.