For U.S. Media Agency of the Year UM, Making Cannes-Worthy Movies Is Just Part of the Job

Projects like the documentary 5B help it keep pace with clients' ever-changing needs

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In late 2018, a gripping documentary called 5B came out that told the story of nurses who were on the frontline of the AIDS epidemic in the early 1980s. The movie was screened at the Cannes Film Festival last year and covered by the likes of NPR and The Washington Post.

The film originated from an unlikely source: UM. A media agency that makes movies? For UM’s executives, projects like these help Adweek’s U.S. Media Agency of the Year keep pace with a diversity of clients and their ever-changing needs—whatever those needs might be.

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This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.