Accounts

Fiat Chrysler Sends Its $950 Million North American Media Business to Publicis Groupe's Starcom

Incumbent UM and Hearts & Science were the finalists

UM first won the account in 2009.Getty Images
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By Patrick Coffee & Erik Oster

December 13, 2018

Fiat Chrysler Automobiles completed a six-month review of its North American media business by awarding responsibility for the company’s most important global market to Publicis Groupe’s Starcom, according to parties familiar with the matter.

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Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

Headshot of Erik Oster

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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