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Fiat Chrysler Automobiles completed a six-month review of its North American media business by awarding responsibility for the company’s most important global market to Publicis Groupe’s Starcom, according to parties familiar with the matter.
The assignment encompasses media buying and planning for all of Fiat Chrysler’s brands, which include Jeep, Chrysler, Dodge and Ram.
The other finalists in the competition were incumbent UM and Omnicom’s Hearts & Science. The IPG network has handled media buying and planning for Fiat Chrysler since December 2009, when it won the account away from Omnicom’s PHD.
After this story went live, an FCA spokesperson confirmed that Starcom will be lead media and social media agency for all of North America, including Canada and Mexico.
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