Fearless Girl Transformed Into #FearfulGirl as a Symbol for Gun Reform

Change the Ref partnered with Fight Gunfire With Fire on the initiative

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


For a brief hour last Friday morning, Fearless Girl transformed into #FearfulGirl to deliver a message about gun violence.

Manuel and Patricia Oliver, parents of Marjory Stoneman Douglas High School shooting victim Joaquin Oliver and founders of gun reform organization Change the Ref, placed the bulletproof vest on the statue. They were unsure whether the act would lead to arrest or fines, which ultimately wasn’t the case.

The group tweeted an image of #FearfulGirl at 8:02 a.m.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in