A longtime agency veteran has joined the Fallon leadership team as chief marketing officer.
In the new role, Niki Dobratz will oversee business development and growth for Fallon’s Minneapolis headquarters, leading pitches and developing strategies to grow new and existing business and help Fallon evolve and keep pace with changes in the industry.
The appointment follows the departure of Fallon chief creative officer Jeff Kling, who resigned earlier this month to move to New York with his family and “take some chances professionally.”
“As CMO, Niki will help us transform our new business offering, doubling down on our pioneering approach to creative media,” Fallon CEO Mike Buchner said in a statement. “She is competitive, decisive and passionate about her work. Given her vast experience and institutional knowledge at Fallon, we know her contributions to our leadership team will be equally significant.”
Dobratz formerly served as director of media and played a key role in helping Fallon bring in new business such as Hotwire and Culligan water last year. She joined Fallon in 2000 and held various media planning and media director roles. After a brief stint with Carmichael Lynch in 2011, she returned to Fallon as a media producer in 2012, working with clients including Comedy Central, IFC, BET and H&R Block and was named media director the next year. Dobratz is also a MadWomen Minneapolis mentor and frequent judge for awards including the Effies and Adweek’s Media Plan of the Year.
“We’re always looking to demonstrate how creative media solutions allow big ideas to land in culture and create transformative business success,” Dobratz said in the company statement. “Fallon continues to grow its client roster with brands that understand the power of creative ideas that arrive in people’s lives the right way.”