Etihad Airways Names Indie Crossmedia as Its Global Media Agency of Record
The account moves away from Starcom
The airline puts its global marketing spend at $30 million.
Getty Images
Etihad Airways has selected independent agency Crossmedia as its global agency of record, effective immediately, after a review.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
