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It’s been nine months since WPP announced more consolidation inside GroupM, with its largest and perhaps best-known agency, MediaCom, merging with the digital performance marketing agency Essence. Today, that merger is finally complete, and EssenceMediacom is in business.
The agency’s U.S. CEO, Jill Kelly, has coined Jan. 31 the agency’s Founder’s Day, she told Adweek. Employees will celebrate its formal launch annually “in perpetuity,” she added. It’s one way Kelly is solidifying a distinct culture at EssenceMediacom, despite an oversaturated media agency ecosystem.