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ESPN officially chose Droga5 today as its newest ad agency partner. The independent New York shop will handle creative and strategic work promoting SportsCenter and the larger ESPN brand.
Adweek’s AgencySpy blog broke the news earlier today.
In January, ESPN split with its former creative agency of record Wieden+Kennedy after 25 years, with the latter going to work with up-and-comer Fox Sports after developing “This Is SportsCenter,” widely considered to be one of the best ad campaigns of the past 30 years.