EmblemHealth Names VMLY&R as Agency of Record

VMLY&R will work on creative campaigns and integrated marketing initiatives

VMLY&R will handle brand communications, marketing strategy, creative assignments and media planning across EmblemHealth companies.
VMLY&R will handle brand communications, marketing strategy, creative assignments and media planning across EmblemHealth companies. EmblemHealth, VMLY&R

EmblemHealth—a large not-for-profit health insurance group of companies with 3.1 million members—has appointed WPP’s VMLY&R as agency of record across the entire family of companies, following a review.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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