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EmblemHealth—a large not-for-profit health insurance group of companies with 3.1 million members—has appointed WPP’s VMLY&R as agency of record across the entire family of companies, following a review.
“EmblemHealth covers one in three New Yorkers—that’s [a] positive impact for more than three million lives,” VMLY&R evp, executive director Jessica Post said in a statement. “We’re honored to leverage our creativity and healthcare expertise to drive growth and serve the community in new ways.”
$17.2 million spent on media last year
As agency of record, VMLY&R will be responsible for brand communications, marketing strategy, creative assignments and media planning for all of EmblemHealth’s companies, which include New York medical group practice AdvantageCare Physicians, and Connecticut-based health insurer ConnectiCare.