VMLY&R Boosts Creative Team With New CCO Appointments

Allison Pierce and Mel Routhier lead creative for Intel and Walgreens respectively

Allison Pierce (l.) and Mel Routhier
Allison Pierce (l.) and Mel Routhier VMLY&R

VMLY&R has made two key leadership moves, promoting Allison Pierce to global chief creative officer across the agency’s Intel team, and naming Mel Routhier as CCO of the WPP Walgreens team.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@kobrie kyle.obrien@contractor.adweek.com Kyle O’Brien is a freelance writer for Adweek and editor of AgencySpy.