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After two decades with IPG’s Hill Holliday, Dunkin’ Donuts is launching a creative review.
“As part of our journey to grow Dunkin’ Donuts into America’s most-loved, coffee-led, on-the-go brand, we are launching a review process for a creative services agency, under the direction of our new CMO, Tony Weisman,” a brand spokesperson told Adweek in a statement. “In today’s competitive landscape and constantly changing media environment, we need to ensure our marketing dollars are working as effectively and as efficiently as they possibly can.
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