Duncan Channon Takes On Covid-19 Vaccination Public Education Campaign

The agency worked with partner shops to reach California's diverse population

a black nurse giving a white patient a vaccine while both wear masks
The campaign will debut next month. Getty Images

The California Department of Public Health has handed San Francisco independent agency Duncan Channon a uniquely challenging and consequential project: lead a $40 million Covid-19 vaccination public education campaign in California.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.