Domino’s Just Made Pizza Ordering 1,000 Times Geekier With Its Coolest Innovation to Date

We’ve said before that Domino’s won’t stop until you can order a pizza just by thinking about it. Until that day comes, the pizza chain—which is as much of a tech company as a food maker these days—continues to innovate the ordering process. And now, it’s getting your whole Internet of things involved.

The brand, with help from agency CP+B, on Monday announced a partnership with IFTTT, a free online service that allows users to create connections among digital devices and have certain events in one device trigger other events in another device—using what’s called applets.

The partnership allows IFTTT users to hook into the Domino’s Tracker, which follows the progress of your pizza order, and have events in the Tracker trigger events in other devices. For example, when your pizza goes into the oven at Domino’s, you could have Nelly’s “Hot In Herre” automatically play on your musical device at home. Or, when your pizza order is out for delivery, you could turn off your sprinkler system and turn on your porch lights to make things easier for the delivery person. The options are endless.

These are the four triggers in the Domino’s Tracker:

• Order being prepped
• Order in the oven
• Order out for delivery
• Order ready for pickup

Whenever your order hits one of those events, you can use IFTTT applets to trigger almost anything in your connected world—from posting to social media, to sending an email or text, to turning on the lights in your dining room.

Domino’s says it’s the first restaurant brand to join the IFTTT platform. And it’s getting users started by creating a few applets itself, including one that turns on your Samsung POWERbot when the order is being prepared, which is “perfect for when the house needs a good vacuuming before the gang stops by for a pizza party,” Domino’s says.

“We understand how much people love using Domino’s Tracker, not only to know where their order is in the preparation and delivery process, but also to plan around that much-anticipated pizza arrival,” Dennis Maloney, Domino’s chief digital officer, said in a statement. “And now we’re empowering customers to unleash their imagination as they create new ways to integrate some of our favorite innovations, like Domino’s Tracker, into their everyday lives. Thanks to the endless possibilities of IFTTT applets, customers will be more connected than ever.”

Go to IFTTT.com/dominos or download the IFTTT app to learn more. And check out more videos below to see how the IFTTT integration could be put to use.

Tim Nudd

@nudd

Tim Nudd is a former creative editor of Adweek.