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H&R Block announced it has chosen Deutsch as its creative and advertising agency of record following a review that started in April, the same month the company appointed its new CMO, Vinoo Vijay.
The IPG-owned shop will handle brand strategy, creative, design, production and social media for H&R Block’s U.S. business. Deutsch expects to release its first campaign for the company later this year.
H&R Block, a global consumer tax services provider that operates more than 12,000 offices worldwide, spent $142.2
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