Advertising

Dentsu Names FCB's Fred Levron as Global Creative Leader

Japanese ad giant hopes Cannes award-winner will inspire return to creative purpose

Dentsu Names FCB's Fred Levron as Global Creative Leader to Transform Creative Offering — "We grow businesses through the power of creativity. That’s where no other industry can compete. As soon as we lose sight of that, we become a commodity," Fred Levron told Adweek.Dentsu

By Brittaney Kiefer

July 19, 2021

As Dentsu International restructures to turn around its fortunes, it has hired FCB worldwide creative partner Fred Levron as global creative chief to transform the network’s creative output and reputation.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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