Dentsu Creative Hires Riccardo Fregoso as Italy CCO

Fregoso joins from Publicis' Italian arm after two-and-a-half years as global ecd

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Dentsu Creative has named Publicis Italy’s Riccardo Fregoso as its new Italy CCO, with the remit of “delivering modern creativity” through its agency model.

In the week that Dentsu revealed that it planned to merge its two businesses—Japan and International—at the beginning of next year and announced the departure of chief executive Wendy Clark, the creative arm of the group has appointed Fregoso into the newly created role.

He leaves Publicis Italy, where he was global executive creative director, after almost two-and-a-half years.

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