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Dentsu Aegis Network’s Merkle is entering a new era with new leadership.
Data-driven performance marketing agency Merkle is naming Craig Dempster as global CEO, effective June 1. A 14-year Merkle veteran, Dempster ascends to the role after spending three years as president of the Americas, overseeing the agency’s many service offerings including CRM, data and analytics, as well as enterprise technology, performance media and user experience, in the market representing the vast majority of the company’s business.