David vs. Gut: How a Talent War Has Engulfed 2 of Today's Hottest Agencies

Miami is becoming a new battleground for creative leadership

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Even in the agency world, where talent poaching is a constant fact of life, it’s rare to see doors rotating as quickly as those at two of Miami’s most prominent shops right now.

In the dizzying shuffle of talent centered on Ogilvy-owned David and independent agency Gut, some of the industry’s most highly awarded and respected talents have relocated in recent months—with three more defections from David announced today.

The surging flow is redefining both agencies, with David bringing in a new generation of leadership and Gut establishing itself as a force that’s ready to make its creative impact be known globally.

It’s also a much-needed injection of adrenaline for Miami’s agency community, which saw Crispin Porter + Bogusky’s main operation move away to Boulder in 2006 and, ultimately, close its doors in Miami after almost 30 years.



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