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In 2017, creatives Jean Zamprogno and Fernando Pellizzaro developed a perspective-changing piece of work.
They saw the impact their work at the David Agency could have after a single Coca-Cola campaign transformed how Brazilians thought about a single homophobic phrase: “This Coke is a Fanta.” Knowing the phrase’s history, the pair’s campaign put Fanta in a can of Coke that said “This Coke is a Fanta. So what?” The can became a symbol of pride, while also serving a business purpose—driving a billion earned media impressions with zero media spend.
“We
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