Creative Agency Compound Joins Forces With Experiential Studio Helo

Partnership aims to combine talents to craft culturally relevant brand experiences

Photo of Set Free Richardson
Helo has appointed Compound founder Set Free Richardson as its director. Courtesy of Set Free Richardson

South Bronx-based creative agency and gallery Compound will now have support from experiential agency Helo in creating future brand experiences.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.