CP+B Announces That It Will Be Quitting All Awards Shows

Alex Bogusky introduces 'The Quitty Awards'

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

In a move that echoes Publicis Groupe’s headlining decision to pull out of this year’s Cannes Lions Festival of Creativity, Crispin Porter + Bogusky announced today that it will no longer enter any awards shows.

Partner and chief creative engineer Alex Bogusky, who dramatically rejoined the MDC Partners shop in August after an eight-year absence from advertising, made the announcement in a tweet earlier today in which he introduced “The Quitty Awards,” a fake awards show dedicated to agencies that decide, as the name suggests, to follow his lead in putting an end to all awards show submissions.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in