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Cox Automotive has appointed Omnicom Media Group’s Hearts & Science as U.S. media agency of record, tasking the agency with handling all media buying and planning for its Autotrader and Kelley Blue Book brands.
The appointment follows a review launched last December that included incumbents MDC’s Assembly and Dentsu Aegis Network’s 360i, according to a Cox Automotive representative, who said the review was handled internally and included around a dozen agencies. Assembly had previously handled media responsibilities for brand marketing for Cox Automotive, while 360i handled performance marketing.
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