Covered California Ads Directed by Errol Morris Cut Right to the Chase About Health Insurance

'This Way to Health Insurance' is the first campaign from Duncan Channon for the new client

a family eating dinner
"This Way to Health Insurance" is centered on TV ads supported by digital and targeted OOH. Covered California/Duncan Channon/Errol Morris

Covered California, the state’s health insurance marketplace, has launched a campaign to reach all residents with a direct message about accessibility.

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@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.