Covered California Ads Directed by Errol Morris Cut Right to the Chase About Health Insurance

'This Way to Health Insurance' is the first campaign from Duncan Channon for the new client

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Covered California, the state’s health insurance marketplace, has launched a campaign to reach all residents with a direct message about accessibility.

Covered California appointed Duncan Channon as its agency of record last month, awarding the San Francisco agency a five-year contract following a review. “This Way to Health Insurance” is the shop’s first work for the new client.

The campaign is centered on series of TV ads directed remotely by Errol Morris and features real Californians, providing a clear and direct message about how Covered California can help make health insurance a reality amid a pandemic and economic crisis.

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