Next year’s largest review may already be here.
Creative and media accounts across Coca-Cola’s brand roster appear up for grabs as the company reimagines its agency models amid larger structural changes.
In a statement, a spokesperson confirmed that Coca-Cola is launching a full global review of its media buying and planning services. The creative portion of the review encompasses creative, experiential marketing, production management and shopper marketing. “We are on a journey to fundamentally transform and dramatically improve the effectiveness and efficiency of our marketing investments,” a Coca-Cola spokesperson told Adweek.