Chrissy Teigen and John Legend Say Farewell to 'Old Luxury' in Genesis' Super Bowl Ad

Couple throws a farewell party for 'Old Luxury' for Hyundai's luxury brand

Hyundai’s luxury car brand, Genesis, is using the Super Bowl stage to launch its first SUV, the GV80, and a new brand campaign called “Young Luxury.” It’s also introducing viewers to its new celebrity spokespeople: Chrissy Teigen and John Legend.

As the ad begins, the couple walks into a very fancy party, and Teigen complains to Legend, asking why he made her come along. He says he thought it was time to throw “old luxury” a going-away party.

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