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Cathay Pacific Airways Hands Global Account to Publicis, VCCP

McCann Worldwide loses the business after 25 years

Cathay Pacific has ended its 25-year relationship with McCann Worldgroup and has sent its account to Publicis and VCCP.Cathay Pacific
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By Lindsay Rittenhouse

August 31, 2018

Cathay Pacific Airways, Hong Kong’s flag carrier, announced the conclusion of its global agency review today, handing creative and media duties to Publicis Groupe and VCCP.

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Lindsay Rittenhouse

Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.

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