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Less than a year after launching its first campaign from then-new agency partner Havas, Carl’s Jr. has again placed its creative advertising business in review.
A spokesperson for parent company CKE, which owns Carl’s Jr. and sister brand Hardee’s in addition to the Green Burrito and Red Burrito restaurants, positioned the review as an attempt to establish more distinct identities for the two burger chains.
“As part of our strategy to separate Carl’s Jr. and Hardee’s, we are currently conducting an agency review for Carl’s Jr.