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SharkNinja is awarding its media business to Carat U.S., following a competitive review that the brand led itself.
The review was an “expeditious process,” said Michael Law, Carat’s North America CEO, estimating just six weeks passed from when Carat received the brief to when it learned of the decision. “In the world of pitches, this one moved quite quickly. I think the client had a very clear point of view on what they were looking to do,” he said.
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