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The Cannes Lions International Festival of Creativity announced a new partnership with strategic advisory firm MediaLink to host “intimate, curated” activations, roundtables, meetings and networking opportunities for the world’s leading marketers to connect with global entertainment experts and content creators.
The initiative will be called CLX: as in, connect, learn and experience. According to a statement, “eight of the world’s best media and entertainment businesses” will host the events.
The hosts “will have to submit proposals to be chosen,” a MediaLink spokeswoman told Adweek, “looking for a diverse mix of the best content creators from around the world to showcase and demo experientially within the CLX space.”
“One of things that makes Cannes Lions so special is that it provides a global meeting place for the world’s creative communications ecosystem,” Louise Benson, vice president of festivals, Cannes Lions, said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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