Can a Creative Agency Reshape Portland?

Industry opened its doors to gallery shows, neighborhood events and local networking to help revitalize its home city

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Like any other city, Portland, Oregon exists beyond its borders as the image others project from it.

If that tableau features alabaster creatives in thrift-store ensembles pedaling tall bikes from their afternoon coffee shop to their evening’s craft brewery, that’s what visiting outsiders will expect. If Portland’s name is tied to a stream of images of tear-gassed protesters, boarded windows, homeless encampments and epidemic fentanyl use, that, too, will be the city’s brand in certain corners of the country.

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