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Campbell Ewald is turning to a coffee farmer, a busy dad and a former pediatric phlebotomist who was also a dancer at Prince’s nightclub to build out its executive creative team. The agency is also promoting a longtime agency veteran to a new position.
Campbell Ewald hired executive creative directors David Mackereth, Alejandro Ortiz and Nathalia Resende and promoted agency veteran Laura Rogers to the newly created role of executive director, branded content. The appointments reflect Campbell Ewald’s new creative leaders beginning to leave their mark on the Detroit-based agency.