Campaign Aims to Tackle 'Period Poverty' by Placing Fake Sanitary Pads in Newspapers

adam&eveDDB, Hey Girls raise awareness of a common problem

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

One in 10 teenage girls in the United Kingdom cannot afford proper sanitary products.

One in seven has had to borrow from a friend “due to affordability issues.”

And most strikingly, 12 percent of young women have at some point been forced to “improvise” with socks, toilet paper or even newspapers.

The results of this late 2017 survey show that “period poverty” is a very real problem that leads thousands of women to miss school every year. Now, a social enterprise brand called Hey

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in