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Campaign Aims to Tackle 'Period Poverty' by Placing Fake Sanitary Pads in Newspapers

adam&eveDDB, Hey Girls raise awareness of a common problem

More than 10% of young women in the U.K. can't afford sanitary products.Hey Girls
By Patrick Coffee

August 13, 2018

One in 10 teenage girls in the United Kingdom cannot afford proper sanitary products.

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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