Bright Lights, Small Cities: Why Talent Is Leaving the Industry’s Metro Hubs

These creatives provide brands a different perspective

Cost of living, work-life balance attract talent away from big cities. Getty Images

For generations, the prevailing view in advertising held that a world outside the major metro hubs of New York, Chicago and later Los Angeles didn’t exist—or at least didn’t matter.

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This story first appeared in the September 3, 2018, issue of Adweek magazine. Click here to subscribe.
@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.