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Cultural relevance can be bittersweet, as Venables Bell & Partners learned in 2016. Just as the agency and client Audi were negotiating to use David Bowie's "Starman" in a Super Bowl ad, the rock icon tragically passed away at 69. Then the independent agency scored a chance to work on Hillary Clinton's presidential campaign, only to see her lose in what founder and chairman Paul Venables calls a "heartbreaking" election.
But it was, in all, an astounding 12 months for the San Francisco-based agency, which came into 2016 buoyed by global acclaim for its work on REI's "#OptOutside" Black Friday campaign and then quickly set the stage for a strong year with its "Commander" Super Bowl spot, Audi's tender tale of an aging astronaut who relives his glory days during a night drive with his son.
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