These 6 Brands Are Reinventing Trick-or-Treating This Halloween

Finding creative ways to reach consumers safely during the pandemic

Between canceled social events, remote learning and hours spent staring at a computer screen, kids cooped up in the house are begging for some excitement this Halloween. While the CDC has advised against traditional trick-or-treating, candy brands are still determined to satisfy some cravings during their most lucrative time of the year.