Book Club Too Boring? RumChata Promises to Help Turn It Into a Literary Rager

'Have Your Unusual' from agency Preacher is the alcoholic blend's first major marketing push

For anyone who has suffered through a painful discussion of a stuffy piece of literature, this book club is most definitely for you: there’s a group dip in the hot tub, a fast-paced ping pong tournament, a live DJ and a free-form karaoke session.