Book Club Too Boring? RumChata Promises to Help Turn It Into a Literary Rager

'Have Your Unusual' from agency Preacher is the alcoholic blend's first major marketing push

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


For anyone who has suffered through a painful discussion of a stuffy piece of literature, this book club is most definitely for you: there’s a group dip in the hot tub, a fast-paced ping pong tournament, a live DJ and a free-form karaoke session.

But this salon for readers doesn’t completely turn its back on the world of letters, continuing to debate simile versus metaphor, character couplings and the author’s use of the color yellow “as a symbol of hope” amid the rollicking festivities.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in