Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
For veteran marketer Jerri DeVard and many of her fellow Black Executive CMO Alliance (BECA) members, the annual pilgrimage to Cannes Lions is one that, in the past, felt like it was missing something.
“Cannes is like our Super Bowl, our Davos, our Allen & Co.,” DeVard said. “Whatever you think about as the ultimate summit, that’s what Cannes is for creatives. And so, when you think about how organizations are changing and examining and interrogating their results around representation, that is showing up in Cannes.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in