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Beam Suntory Chooses Highdive for Five of Its Brands

The agency has released work for high-end whiskey and RTD cocktail brands from Beam and Sauza

Beam Suntory Chooses Highdive for Five of its Brands — Highdive has won the business for Beam Suntory brands, including Sauza Agave Cocktails.Highdive/Beam Suntory

By Kyle O’Brien

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Independent Chicago creative agency Highdive has grabbed its first spirits client, having been chosen as the creative agency of record for five Beam Suntory brands. The brands include three small batch whiskeys in the James B. Beam whiskey portfolio, Sauza Agave Cocktails and another ready to drink (RTD) cocktail brand the agency couldn’t discuss before the work comes out.

The partnership officially kicked off this spring with the launch of Sauza Agave Cocktails’ “Get Busy Living” campaign.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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