BBDO Names Agency Veteran as Global Chief Marketing Officer

CSO Crystal Rix was elevated to the role

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

BBDO has appointed Crystal Rix to the position of global chief marketing officer, effective immediately.

Rix will take on the global CMO role in addition to her current role as chief strategy officer at BBDO New York. In the new position, Rix will play an instrumental role in new business development, addressing clients’ business needs as well as promoting the agency’s offerings to both current and prospective clients.

“We’ve never had a global chief marketing officer before.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in